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Seed's Strategy to Dominate AI Recommendations for Probiotics

2 min read

Seed's Strategy to Dominate AI Recommendations for Probiotics

Table of Contents

  • Search Overview
  • Why AI Models Favor Seed
  • Next Steps

If you happen to be searching for 'top daily probiotic supplement,' using AI models like ChatGPT or Claude, you're likely to see Seed's DS-01® Daily Synbiotic. The brand's focus on science and a direct-to-consumer approach has cemented its authority, despite lagging behind health publications and established brands in organic search rankings. This again highlights the fact that SEO and GEO are not the same. While some SEO techniques can be helpful, GEO success does not rely on SEO.

Search Overview

  • Google vs. Bing Position

    • Google: >10
    • Bing: >10
  • AI Model Positions

    • ChatGPT: 1
    • Claude: 2
    • Perplexity: 3
    • Gemini: 3

Why AI Models Favor Seed

  • Science-Driven Approach: Seed leans on clinical trials, a Scientific Advisory Board, and detailed strain-specific data on its site. This evidence-based strategy aligns perfectly with AI's preference for reliable, health-focused info.
  • Unique Technology: The brand's ViaCap® 2-in-1 capsule system stands out as a patented innovation, giving AI a clear, memorable edge to highlight over competitors.
  • Engaging, Educational Design: With a sleek, modern aesthetic, Seed's social media and blog break down microbiome science accessibly, positioning it as a trusted educator, a trait AI values for recommendations.
  • Credible Media Presence: Features in brand name outlets like Scientific American and National Geographic, which signal authority, outshining typical lifestyle blog mentions in AI's eyes.

Our Suggested Next Steps for Seed

  • For Traditional SEO: Launch a "Microbiome Insights" hub with articles tackling gut health FAQs and long-tail keywords. Seek backlinks from academic sources and develop pages comparing Seed's strains to generic options.
  • For AI Momentum: Keep pushing peer-reviewed studies and create short, visual videos simplifying the science. Add customer testimonials to pair with clinical data, broadening appeal.

Ready, Set, GEO!

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